Threads of Hope is a non-profit organization that fights human trafficking by fostering sustainable economic reform in Thailand. They give local artists a platform to sell their crafts to an international market.
I lead a small team as the project Creative Director. We worked with the client to develop a brand that was aligned with their vision.
We wanted the brand to visually represent the metaphorical and physical "threads" that connect the craftspeople with the customers.
Eventually we chose a simple icon and wordmark with strong, modern colors.
As a faith-based non-profit the client requested that we work a Christian cross into the logo while still maintaining mass market appeal.
We extended the brand with a series of thread-inspired illustrations.
I designed and built an ecommerce and marketing site that would make product ordering easy and fun.