Threads
of Hope

Threads of Hope is a non-profit organization that fights human trafficking by fostering sustainable economic reform in Thailand. They give local artists a platform to sell their crafts to an international market.

  • Creative Direction
  • Branding
  • Web Design
  • Illustration

Brand

I lead a small team as the project Creative Director. We worked with the client to develop a brand that was aligned with their vision.

Concepts

We wanted the brand to visually represent the metaphorical and physical "threads" that connect the craftspeople with the customers.

Final Brand

Logo

Eventually we chose a simple icon and wordmark with strong, modern colors.

As a faith-based non-profit the client requested that we work a Christian cross into the logo while still maintaining mass market appeal.

Illustrations

We extended the brand with a series of thread-inspired illustrations.

Website

I designed and built an ecommerce and marketing site that would make product ordering easy and fun.

See the Site