Based out of Fargo, North Dakota, Sagency uses their Midwestern roots to deliver boutique recruiting and leadership consulting services to clients on a national scale.
I designed the icon as an abstraction of a path, an "s" and a gem. Sagency is know for their systematic approach to finding the best fit for executive positions and we felt the identity should visually represent that.
The website was originally designed as a clean canvas that would draw potential clients into the main call to action. We used simple graphics, statistics, and anecdotal data to tell a compelling story of Sagency's success.