Call to Justice

Call to Justice is a non-profit that mobilizes human and financial resources so women and children who report sexual violence in India have access to advocates and effective and compassionate justice systems.

  • Creative Direction
  • Branding

Icon Process

As the leader of a small branding team, I worked with the client to create a simple logo that was an evolution of their original brand and would carry them through organizational growth.

After working through a series of iterations we settled on a simple, two color abstraction of an oil lamp for the icon.

Wordmark

We set the icon alongside a clean upper case serif wordmark that we felt visually communicated the professionalism and stability of the brand.