Botlink

Botlink is a cloud connected platform that lets you operate your drones simply, safely, and securely. They brought me on as a creative direction consultant to help them prepare their brand and product for their beta launch.

  • Creative Direction
  • Branding
  • Web Design
  • Interface Design
  • Film

Brand

We wanted to build a brand that communicated the three values of the Botlink platform: Simplicity, Safety, and Security.

Concept

We hit on the concept of the hexagon as a symbol for stability in the natural world and modularity in the tech world.

Patterns

A pattern system was developed as a fill for the many blocks of solid color in the identity.

Topography

Circuitry

Telemetry

Illustrations

An illustration system was developed for marketing the product features.

Drone Info

Airspace Awareness

Aircraft Avoidance

Application

Android

I worked as a designer with a team of developers to prototype the first Botlink Android app: Botlink Pilot.

The powerful functions of the app had to be strategically shown and hidden so they wouldn't be a distraction to the pilot when not in use.

Web Dashboard

I also lead the effort to prototype a web dashboard for large scale platform execution.

Marketing Video

After my time as Creative Director I also participated as an editor on another team that produced a marketing video package for the Botlink launch.

I was responsible for working with the director, DP, writer, and colorist to imagine the ways Botlink's product can positively affect the world.