Botlink is a cloud connected platform that lets you operate your drones simply, safely, and securely. They brought me on as a creative direction consultant to help them prepare their brand and product for their beta launch.
We wanted to build a brand that communicated the three values of the Botlink platform: Simplicity, Safety, and Security.
We hit on the concept of the hexagon as a symbol for stability in the natural world and modularity in the tech world.
A pattern system was developed as a fill for the many blocks of solid color in the identity.
An illustration system was developed for marketing the product features.
I worked as a designer with a team of developers to prototype the first Botlink Android app: Botlink Pilot.
The powerful functions of the app had to be strategically shown and hidden so they wouldn't be a distraction to the pilot when not in use.
After my time as Creative Director I also participated as an editor on another team that produced a marketing video package for the Botlink launch.
I was responsible for working with the director, DP, writer, and colorist to imagine the ways Botlink's product can positively affect the world.